Branding Strategies for Career Reinvention

Whether you’re exploring a new professional chapter, seeking greater clarity in your leadership identity, or simply ready to refresh how you show up in your career, this session will offer the insight you need to authentically reshape and elevate your personal brand. Led by former TBC member Jen White, an expert in brand strategy, this webinar will guide you through practical strategies to refine your narrative, elevate your professional presence, and align your next steps with your evolving goals. Ultimately, you’ll understand what your brand is — and what it isn’t. 

Participants will walk away with actionable tools, fresh perspective, and renewed confidence to navigate career transitions—large or small—with intention and authenticity.

Our Speaker

Jen White is the founder and chief brand strategist for Collective Memory, a strategic brand consultancy and multidisciplinary design studio based in Boston. Her work focuses on leveraging brand to accelerate business growth, delivering mindshare and market share for emerging and legacy disruptor consumer brands. She has guided countless startups, including Colour Pop Cosmetics and Sovos Brands (now part of Campbell’s and former owners of Rao’s Homemade Pasta Sauce and Noosa Yogurt), and has been a key partner to international giants like Belcorp, AJE Group, and Johnson & Johnson. With over two decades of entrepreneurial experience, her work brings innovation, clarity, and perspective to senior and executive leadership—helping them see over the horizon, positioning organizations for optimal growth, and guiding them to their most powerful market potential.